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Profile: Donna Imperato - Straight-talking and self-aware

Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...Slater. 'We decide on the next step before Christmas.' Speculation around an £800m sale to UK market ...

Warner Chilcott buyout propels FD to top spot

. Smithfield also re-entered in seventh place after advising BHP Billiton on the £342m sale of Integris Metals ...

Consumer PR: Targeting the next generation

, taking around three months, before any changes to the code come into effect. Around £70m a year ...

City & Corporate: Adventis launches comms push ahead of flotation

in excess of £9m. The company made its first acquisition, commercial property marketing firm Gilbert Doyle ... and in the year ended 31 December 2003 had a £9m turnover. ...

INTERNATIONAL BRIEF: Interpublic CEO to head flagship ad unit

as CEO. Under Dooner's tenure as CEO, IPG has admitted 115m in restated charges and been forced

Analysis: Haines sees PR benefits in 'Big Tent'

programme,' he explains. 'I'm using straightforward PR techniques - I want the message to go out and I want ...

Sutton to embark on PR firm buying spree

Shandwick last year, said they are aiming to create a £30m operation with a view to becoming a top ...

Emap puts financial PR brief out to tender

out, a £545m write down on the value of its investment and the eventual disposal of those assets for £365m, just over a third of the what was paid for them. Miller was Emap's chief executive for 13 ...

Ex-Edelman heads launch agency

plan anticipates £2m of revenue and 30 staff within two years. It also predicts a presence in three ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.