The age of the interim marketer
01 Jun 2012 | by David Benady
2009. 'Rather than do something I don't want to do or that isn't right, I'm happy to do interim work ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
-11, UK companies cut arts sponsorship spending by 7%, to 134.2m, representing the fourth consecutive ... arts shows attract 5m viewers each month while Tate Britain, sponsored by BP, attracts more than 5m ... ? We are giving Tate Liverpool 200,000 (for the Doug Aitken exhibition) but the fund will give 1.2m ...
BMI Regional to retain marketers after £8m sale
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies..., we can look ahead with confidence." The 8m deal includes all of BMI Regional s fixed assets ... -making BMI s subsidiary airlines bmi baby and BMI Regional as part of its 172.5m takeover of BMI, after ...
Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
that will make consumers 'feel reassured' about banking with HSBC. 'If I'm honest, I think we were lucky ...
Diary: Adland's fashion queen
31 May 2012
Want to hear what M&C Saatchi's UK boss, Lisa Thomas, thinks about dresses and shoes?
Pitch Update
31 May 2012
-owned bookmaker, then asked three shops to pitch for its business. This has been whittled down further with just M ... this week. Beattie McGuinness Bungay, Doner and M C Saatchi pitched for the business two weeks ago. The Warburtons review is continuing apace, with Abbott Mead Vickers BBDO pulling out of the process and M C ...
Will the Govt's comms strategy work?
31 May 2012
Centre at the close of the often mind-numbing marathon. He added: "But I'm still not sure ... , Karmarama "I'm very glad the limbo period since the axing of COI was announced is over, although I think ... we'll see fewer but bigger campaigns." AGENCY HEAD Tim Duffy, UK chairman, M C Saatchi ...
Diary: It isn't the Tube for once
31 May 2012
"Hi Cade, Unfortunately I was bitten by a lemur today at the zoo (!) so have been advised to get antibiotics and a tetanus shot. Have been waiting in A E for a couple of hours this eve but it's really busy and don't know when I'll get seen so I'm going to go to my GP first thing tomorrow instead ...
Why does adland need a new creative agency?
31 May 2012
Damon Collins says ... There are very few business problems that can't be solved by a room full of creative people. Of course, they need to be the right people. And by creative people, I'm ... it was going to be a small room!) And I'm including the client in there too. Whether they realise it or not ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
