Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
, Google spent only $5m on marketing in 2004, a fraction of the amounts spent by competitors. It built its ...
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With a reported £2.5m bonus on the cards if he improves shareholder return over the next three years, Sarin will hope that Tesco Mobile's slashed call charges will fail to put a dent in Vodafone's market share. In the fixed-line arena, BT Group reported its focus on IT had resulted in a 24 per cent ...
, Google spent only $5m on marketing in 2004, a fraction of the amounts spent by competitors. It built its ...
could be as much as £62m. But the WWF found UK businesses the most open about their lobbying ...
The firm came under further fire from the press when the Pensions Regulator was asked to step in and protect the pensions of Rover's 6,100 workers. UBS sank to third from bottom after employee Laura Zubulake was awarded £15.6m in a sexual discrimination case against the firm. The Treasury also fell ...
ask about sabbaticals, career breaks and flexi-working,' he says. 'While I'm not sure I'd recommend ...
little or no insight into the subtleties of public opinion. 'I'm much more likely to read something ...
straightforward.' PIP WOOD, J SAINSBURY HEAD OF MEDIA 'I'm a firm believer that evaluation has to inform ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.