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Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had ... launches and scheduled delivery of mobile version of Habbo. On my way to the airport, I'm on Twitter via ... Android. On arrival in Helsinki, I spend the evening by reviewing new HR recruit profiles on LinkedIn. I'm ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... , there has to be a balance between what I'm giving and getting, and if I'm not learning and stretching ...

Vimto partners with Vevo to target teens

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ... -Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales of 119.8m. Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

Yahoo appoints internal candidate Spilman as chief marketing officer

21 May 2012 | by Sarah Shearman

Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left the company at the end of last year, shortly after former chief executive Carol Bartz was dismissed ... .9bn) in cash proceeds and up to $800m ( 506m) in newly issued Alibaba preferred stock. Follow ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

the M25, I was looking forward to the trip north to see my friend. "Let's see what we get up to when ... or sights to see. (OK, I'm a bit of a last-minute traveller ...) You say weekend, I say "Tube status ... e-mail. The best thing about my phone is That it's super-fast and then I'm connected ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

found a phone that does everything I need (let alone everything I want). When I'm recommending a phone ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

that have come up. Southern Trains has other ideas, but I'm thankful to have a seat on the train and make ... stage, in terms of size of team, so I'm able to keep a hands-on approach which is good, because a ... of internal meetings, including one with GroupM finance. Then I m locked away in the office with only time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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