31 May 2012
| by Simon S Kershaw
need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...
24 May 2012
| by Simon S Kershaw
I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun.
Our so-called political leaders have taken a different view. Their proposals ...
18 May 2012
| by Daniel Farey-Jones
cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...
03 May 2012
| by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
19 Apr 2012
| by Daniel Farey-Jones
years in direct marketing in 2011, confounding last years predictions. "I m cautiously optimistic ...
19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push....Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe.
The site compares hotels ranging form small independents to luxury five-star accommodation.
O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...
17 Apr 2012
| by Rachel Barnes
the spokeswoman.
Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...
12 Apr 2012
| by Simon S Kershaw
find all the UK Nicolas stores within the M25. Recently acquired by Spirited Wines in the person ...
05 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
consideration and advocacy.
The brand, which has a 15m marketing budget, has traditionally used direct ...
of 340m.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
...