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CREATIVE STRATEGY: Prometheus and stealing fire at TED

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...

The Economist develops ad network Ideas People

cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...

RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

Direct marketing budgets revised down

years in direct marketing in 2011, confounding last years predictions. "I m cautiously optimistic ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push....Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

find all the UK Nicolas stores within the M25. Recently acquired by Spirited Wines in the person ...

Laithwaites Wine names ex-Lloyds man as marketing chief

consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ... of 340m. Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.