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CREATIVE STRATEGY: Prometheus and stealing fire at TED

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...

Think BR: Accessing the Olympic pound

for the nation s shopkeepers. A Visa report suggests that consumer spending could increase by 750m over the seven weeks of the Olympics, with international visitors alone expected to spend 709m - 18% more than ... are expected to cash in an additional 108m. It is logical to expect that much of this spend ...

Consuming the digital Olympics

, mobile networks and broadcasters alike. If viewers of the men s 100m final experience buffering, who ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...

Think BR: The future of loyalty goes beyond points and prizes

. Now, I m not saying they re a bad thing or that we should abandon them. More that we need to be aware ...

Think BR: Brands and the pleasure principle

mid mouthful, and I ll be on a different channel in a second. That s if I m even watching TV. Fail ...

Think BR: 4G can unlock the creative potential of mobile

more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...

Think BR: Online finance in the age of data

behind the scenes. So for instance, say I m a Charlotte Street kind of guy based in NW5 who buys his ... data, shows that I m spending a lot of weekends in a few villages outside Newbury. Social data shows ... on Facebook. Chances are, I m about to buy a house. That s just one example, and it s probably ...

Think BR: Publishing's multi-platform future

that unauthorised use of copyrighted material among members equated to 33m in lost revenues in 2011. To protect ... about their business with the same confidence they ever have. A staggering 3.3m magazines ...

Think BR: Local press must stay local to preserve its future

the vast majority of our profit. Newspapers are still very relevant. I hope I m wrong - but a one ... in the UK are read by 33m people a week, according to the Newspaper Society. And 14m people read a local ... to IPA Touchpoints. As far as online is concerned, 42m unique users rely on the 1,600 associated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.