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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

-11, UK companies cut arts sponsorship spending by 7%, to 134.2m, representing the fourth consecutive ... arts shows attract 5m viewers each month while Tate Britain, sponsored by BP, attracts more than 5m ... ? We are giving Tate Liverpool 200,000 (for the Doug Aitken exhibition) but the fund will give 1.2m ...

The age of the interim marketer

01 Jun 2012 | by David Benady

2009. 'Rather than do something I don't want to do or that isn't right, I'm happy to do interim work ...

BMI Regional to retain marketers after £8m sale

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies..., we can look ahead with confidence." The 8m deal includes all of BMI Regional s fixed assets ... -making BMI s subsidiary airlines bmi baby and BMI Regional as part of its 172.5m takeover of BMI, after ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

that will make consumers 'feel reassured' about banking with HSBC. 'If I'm honest, I think we were lucky ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

like- for-like sales in the past three months UK stores posted a loss of 8.2m for the past ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

Sainsbury's "summer to remember" push comes two months after M S launched an ad campaign that carried the strapline "On your Marks for a summer to remember" . M S used the campaign, which was created by RKCR Y R, to subtly associate itself with the biggest events of 2012, including the Queen ...

Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

possibly making this year's comparatives tougher pledging to spend 100m over four years. The push ... further 25m push to keep driving tourism over the four-year period. Di Toro stressed VisitBritain ...

We'll call you: BMW

30 May 2012

about the car, but I guess you don't get to win one. BMW No, you don't I'm afraid, it's just ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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