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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

ADT, the security services company, has appointed The Red Brick Road to handle its £2 million ad account.

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

between Fergie's 32m fortune and Rooney's 45m. The sin it commits is one preached against by Tufte ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who...The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World ... , Apple's chief executive, passed up $75m in dividend payments he was due to receive in the next decade ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or 375m. Competition is fierce however, with 70 active daily ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

venues, previously known as the Carling Academies, in a 22.5m deal. It complemented the brand's 36m ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ... activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

they have ever done so themselves Elias Markopoulos @markoelias Oh come on. I'm certain most people ... _Deepa It's wrong, they'll get caught out eventually. And no, I'm glad to say I have never. Ru Kotecha ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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