We'll call you: BMW
30 May 2012
about the car, but I guess you don't get to win one. BMW No, you don't I'm afraid, it's just ...
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Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning and buying business, which is currently split between a number of networks.
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...
We'll Call You: Land Rover
02 May 2012
Rover puts Mktg through to the dealer.) Mktg I'm trying to find out more details about the high ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
communications over the past few years, I feel it's become a bit recessive. I'm going to ensure it features more ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
was thought to be wroth 4m a year and ran out this year. Reports suggested that Land Rover was not amused ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
