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Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

like- for-like sales in the past three months UK stores posted a loss of 8.2m for the past ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or 375m. Competition is fierce however, with 70 active daily ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ... activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

m of this came from outside the US. To grow brand awareness internationally, Under Armour ... 's playing kits, training wear and replica shirts from August in a deal that is understood to be worth 15.5m ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...

Zenith wins £3m Armani UK media account

17 May 2012 | by Katherine Levy

Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.

Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

Look What I m Wearing allows readers to take photos of what they are wearing and upload ... into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ... each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

Consumer: Reebok's 3D street art a record-breaker

03 May 2012 | by Kate Magee

Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ... of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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