Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account, worth around £25 million.
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The age of the interim marketer
01 Jun 2012 | by David Benady
2009. 'Rather than do something I don't want to do or that isn't right, I'm happy to do interim work ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
Costello's father. It has been re-recorded to include the lyrics, "I'm a secret lemonade licker ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
weakness" in European sales. It recorded net sales of $538m ( 343m) in Europe for the quarter to 31 ... on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend.....), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap ... .03. According to Kraft, the chocolate bag category is worth 324m and is growing at 5.7% a year ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
