Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...
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Portland Hospital appoints Weber Shandwick for consumer brief
31 May 2012 | by Hannah Crown
appointed Weber Shandwick for a new consumer brief as it undergoes a £10m expansion...., technical and consumer expertise. Extra consultants have been brought in as a result of the 10m ...
Boris Johnson appoints BBC's Will Walden as comms director
25 May 2012 | by Matt Cartmell
: After 12 fantastic years at the BBC, I'm delighted to be joining Boris Johnson and his team at what ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...
Danny Rogers: Maude's comms plan may be too austere
24 May 2012 | by Danny Rogers
'. At the same time, he and Grey brag about saving 400m that was 'splurged' by the COI. On Monday, dozens ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...in the region of 70m, those close to the situation expect this to edge nearer to the 120m mark next year ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
Laura McKechan: Mastering the art of war
17 May 2012
activities'. Before that happens, a 35m building project will see the London HQ's lower ground floor dug out ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
director Jon Burley. Media planning and buying was handled by M/Six, while Clear Channel donated poster ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend...spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...
MediaCom Edinburgh wins charity media account
14 May 2012 | by Nick Batten
that this year the charity needs to raise over 8m in voluntary donations to care for over 1,400 ex-Service men ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
