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The age of the interim marketer

2009. 'Rather than do something I don't want to do or that isn't right, I'm happy to do interim work ...

We'll Call You - E.ON

Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...

Orange invests in film ties after sponsorship review

, RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

Apple cements most valuable brand status as UK's giants slide

Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... with that! And I m perfectly happy to work with them...and others in this. Virgin Media needs to acquire ...

O2 Priority Moments crowdsourcing favours Nando's

from more than 300 brands across the UK, providing a total saving of over 7.5m. Sally Cowdry, O2 ...

Twitter boss: UK brands 'driving ad innovation'

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...

Agencies line up for HTC social media account

brand activity across HTC's 100m advertising business. Last month, HTC launched its biggest global ...

O2 seeks help to drive 'talking' around products

includes Blue Rubicon as its lead agency , which holds a 1m-a-year brief. John Doe was recently hired ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.