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in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...
, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...
Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...
for people. As I said in February, after three years as chairman I'm not quite ready to "do a Putin ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
demand to be shared. Waitrose shoppers do not care that 'Dine in for 10' was an M S concept. Waitrose ...
defending the role of its sponsors, which have contributed a combined 700m toward the cost of staging ...
-based care provider Whickham Villa LLP. Whickham is launching a 10m neurological and spinal injury care ...
Campaign: Launch of the Range Rover Evoque Client: Land Rover PR team: The Brooklyn Brothers Timescale: July 2010-October 2011 Budget: Less than 2m In July 2010, Land Rover ... . SECOND OPINION - CHRIS HIDES, MANAGING DIRECTOR, M C SAATCHI PR The Brooklyn Brothers did a good job ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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