Media choice: All Out Cricket Lite
03 Jun 2008 | by Jamie Wynne-Morgan, Managing director, M&C Saatchi Sport & Entertainment
they are missing by reading only the online version and I'm all theirs. Publisher: Professional Cricketers ...
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Adwatch: Elephant.co.uk - 'Jungle elephant 2'
29 Mar 2006 | by Graham Fink, Creative director, M&C Saatchi
patronising and condescending. You don't need me to dissect the ads listed here. I'm sure everyone reading ... how much you can save, go to elephant.co.uk.' I'm sure the only reason that anyone remembers this ad ...
Adwatch: Specsavers - 'No regrets'
12 Feb 2008 | by Richard Storey, Global strategy officer, M&C Saatchi
Consistency is one of the most highly valued characteristics in marketing.
Adwatch: Sony PlayStation 3 - 'This is living'
25 Apr 2007 | by Richard Storey, Chief strategy officer, M&C Saatchi
The new PlayStation campaign is either highly engaging genius or highly irrelevant indulgence. That's not just my opinion; while making an impression toward the bottom of this week's Adwatch table, the results show it has either missed or mystified 68% of the population.
IPA Effectiveness Awards 2007: An advertisement for our industry
16 Nov 2007 | by Richard Storey, Convenor of judges, Chief strategy officer, M&C Saatchi
Ours is an inspiring industry that worships creativity at the highest altar.
M2M lands £2m Mango UK media business
18 May 2006 | by by Darren Davidson
LONDON - Mango, the high-street clothing chain, has awarded its £2m UK media planning and buying...M2M triumphed in a pitch against MindShare, Starcom and the incumbent agency, Vizeum. It is understood that the brand, which predominantly uses outdoor advertising created in-house, is planning to up ... , the second-largest exporter in the Spanish textile sector. M2M declined to comment on the appointment ...
M2M and Naked land £5m banking win
26 Feb 2008 | by Andrew McCormick
LONDON - Omnicom media agency M2M and Naked Communications have won the £5m media account...M2M has been appointed to handle media planning and buying in the UK, while Naked will develop a communications strategy across Europe. Kaupthing Group intends to roll out savings account Kaupthing Edge in the UK this year, with 2m earmarked for launch and a total of 5m during 2008. A national press ...
M2M appointed to handle £6m Lycamobile account
22 Jan 2009 | by Arif Durrani
LONDON - Lycamobile, the international mobile telecoms provider, has appointed M2M to handle its £6...and M2M's primary tasks will centre around "a substantial outdoor campaign" supported by print promotion ... supersides and a strong presence on the London Underground. M2M will also work alongside Lycamobile ... MacCallum, M2M managing director, said: "M2M's appointment comes at a strategically important time when ...
M2M lands £2m Mango UK media business
19 May 2006 | by Darren Davidson
business to M2M....M2M triumphed in a pitch against MindShare, OMD, Starcom and the incumbent agency, Vizeum. It is understood that the brand, which predominantly uses outdoor advertising created in-house, is planning to up ... , the second-largest exporter in the Spanish textile sector. M2M declined to comment on the appointment ...
Lycamobile appoints M2M to £6m media account
23 Jan 2009 | by Sarah Johnson
LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
