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: pounds 8m). Was the draw of direct marketing inevitable? All I can say is that I followed ...
In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...
Sony is hoping to tempt big brand names into running joint promotions by exploiting the cool image of its PlayStation.
Client: Britannia Building Society; Fiona King, principal DM manager Campaign: 1998 AGM: Have your say Agency: Carlson Marketing Timescale: March 21 to April 27 1998 Budget: Undisclosed
LONDON - M and M Direct, the sports and leisurewear retailer, has appointed WWAV Rapp Collins Leeds...such as Adidas and Nike via the web and by mail order. Nick Begy, marketing director at M and M Direct, said ... thinking around both our off- and online strategic direction." Previously called M and M Sports, the company recently rebranded as M and M Direct to better reflect its wider product range when it expanded ...
LONDON - M&G Investments has hired Joshua to handle its £3 million integrated account following a...to promote M G's products in the UK and globally. In addition to its consumer activity, the agency will be tasked with targeting M G's growing intermediary business. M G's spend is doubling from £1.44 million ... , the marketing services director of M G, said: "The brand has lots of ambition and we needed an agency that can ...
M&G Investments has appointed the Joshua G2 breakaway Arthur London to handle its £4.5 million...and was given notice by Jacqui Haskins, the M G marketing director, after three years' work. Joshua's work on the account included an integrated campaign that ran earlier in the year to commemorate 40 years of the M G Recovery Fund. M G's most famous activity was created during the five years it spent working with Harrison ...
IShares, the world's largest provider of exchange-traded funds, has appointed M&C Saatchi to handle...of marketing for Europe for iShares, and the consultancy Oystercatchers. M C Saatchi will now be responsible ...
LONDON - TBWA\Manchester has been appointed by The Co-operative Group as its lead advertising agency, as part of its overall roster review.
Ionica, the wireless telephone company, has appointed Ogilvy & Mather as its new direct marketing agency after a three-way pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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