02 Nov 2011
| by Richard Alford, Managing director, M&C Saatchi
, but is actually just stupid.
More importantly, I'm left with massive, unanswered questions: what do I do next ...
/PC World
M C Saatchi/Walker Media
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Birds Eye
Abbott Mead Vickers ...
23 Mar 2011
| by Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group
The brand delivers its triple-filtered message with the same chic as previous work.
23 Jan 2009
| by Sarah Johnson
LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK
17 Nov 2011
| by Sarah Shearman
, with analogue conversions drying up, fresh challenges lie ahead.
In response, Freeview is investing in a 60m ...
. It is used in 10.2m homes, followed by Sky in 9.3m, Virgin Media in 3.4m and FreeSat in 2.1m.
Tess Alps ...
off a 60m marketing investment for the latter, it seems questionable whether it will throw ...
17 Apr 2012
| by Matthew Chapman
Marks & Spencer is investing £500m in rolling out a new store format to the rest of its estate...M S is segmenting the stores according to local preferences and has split the store types into categories including "family first" stores, which place a greater emphasis on kidswear.
M S is segmenting ...
flagged up with clearer signage.
The project will cost 100m less than first expected and comes ...
23 Dec 2009
| by Joe Thomas
LONDON - Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign....to communicate quality and value messaging. 7m inserts will also run in The Guardian, Mail on Sunday, Radio ...
12 Dec 2011
| by Gemma Charles
Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both...A campaign running across TV, pub TV and digital channels focuses on the liquid surging into a glass over a soundtrack of the Christmas classic "I m dreaming of a white Christmas", before ending on the tagline "Dreaming of a white and black Christmas" - referring to the classic Guinness colours ...
20 May 2011
| by Arif Durrani
HMV, the embattled high street retailer, has sold its Waterstone's book chain for £53m to Russian...of April were down 13.7% and its debts are estimated to be in the region of 130m. Simon Fox, chief ...
07 Sep 2010
| by Alex Brownsell
HSBC is rolling out a £5m ad campaign to encourage customers to view it as more than a
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing