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Adwatch (Nov 2) - Top 20 recall: The Health Watch

, but is actually just stupid. More importantly, I'm left with massive, unanswered questions: what do I do next ... /PC World M C Saatchi/Walker Media 29 12= ( ) Birds Eye Abbott Mead Vickers ...

Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?

The brand delivers its triple-filtered message with the same chic as previous work.

Lycamobile appoints M2M to £6m media account

LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK

Freeview's £60m gambit

, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ... . It is used in 10.2m homes, followed by Sky in 9.3m, Virgin Media in 3.4m and FreeSat in 2.1m. Tess Alps ... off a 60m marketing investment for the latter, it seems questionable whether it will throw ...

M&S to revamp stores with £500m investment

Marks & Spencer is investing £500m in rolling out a new store format to the rest of its estate...M S is segmenting the stores according to local preferences and has split the store types into categories including "family first" stores, which place a greater emphasis on kidswear. M S is segmenting ... flagged up with clearer signage. The project will cost 100m less than first expected and comes ...

Bathstore launches £1.5m campaign

LONDON - Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign....to communicate quality and value messaging. 7m inserts will also run in The Guardian, Mail on Sunday, Radio ...

Diageo in £2m Christmas push

Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both...A campaign running across TV, pub TV and digital channels focuses on the liquid surging into a glass over a soundtrack of the Christmas classic "I m dreaming of a white Christmas", before ending on the tagline "Dreaming of a white and black Christmas" - referring to the classic Guinness colours ...

HMV sells Waterstone's for £53m

HMV, the embattled high street retailer, has sold its Waterstone's book chain for £53m to Russian...of April were down 13.7% and its debts are estimated to be in the region of 130m. Simon Fox, chief ...

HSBC in £5m services push

HSBC is rolling out a £5m ad campaign to encourage customers to view it as more than a

Flybe in £9m brand repositioning

Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.