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: pounds 8m). Was the draw of direct marketing inevitable? All I can say is that I followed ...
Virgin Radio has appointed its deputy sales director to the new position of head of commercial marketing. Louise Webb will be in charge of developing the Virgin Radio identity into brand extensions, point-of-sale product recommendations by the station and new-media opportunities.
In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...
The best known UK house builder, Wimpey Homes, has retained McCann-Erickson for its pounds 4.5m...The best known UK house builder, Wimpey Homes, has retained McCann-Erickson for its pounds 4.5m ... in November after Zenith resigned it. Wimpey plans to spend pounds 4.5m on advertising this year, through regional press, TV and radio, compared with just pounds 1m last year (Register ...
BT has formally invited four agencies to pitch for its estimated pounds 120m TV and cinema...BT has formally invited four agencies to pitch for its estimated pounds 120m TV and cinema planning and buying business. The agencies are Initiative Media, The Allmond Partnership (part-owned by Manning Gottlieb Media), Carat and the incumbent The Negotiation Centre, formerly IDK Media (part ...
to comment - particularly if their views are negative. Being independent, I m able to make the difficult...for agencies to comment - particularly if their views are negative. Being independent, I m able to make ... -of-broadcast policies for 1998. I m sure no chats in smoke-filled rooms played any part in this decision. Of course, each sales house has a vested interest in the new regime working, and I m certain they will reap ...
Midland Bank is dumping its yellow griffin symbol after 31 years and is rebranding its products and outlets with the red and white logo of its Hong Kong-based parent bank, HSBC. The new corporate identity will cost the bank about pounds 15m to introduce over the next 18 months, and brings Midland ...
patronising and condescending. You don't need me to dissect the ads listed here. I'm sure everyone reading ... how much you can save, go to elephant.co.uk.' I'm sure the only reason that anyone remembers this ad ...
. So what can I say that's negative, to show I'm not a total mug? Well, the only weakness this new ...
There was shock in the marketing community recently, when Marketing Society research revealed that relatively few companies appoint marketers to the board, and that not many more continually monitor the attitudes, satisfaction levels and opinions of their customers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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