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Microsoft launches $200m ad campaign

Microsoft is launching a 200m ( 137.1m) global advertising campaign to boost its position...LONDON (Brand Republic) - Microsoft is launching a 200m ( 137.1m) global advertising campaign to boost its position in the business software market. The campaign, “software agility” created by McCann-Erickson, is the company’s largest to date. It will kick off today on US television and will be followed by print ...

Forrester Research acquires JupiterResearch for $23m

investment company MCG Capital Corporation for $23m (£11.6m) in cash, plus assumed liabilities....$14m in 2007. Forrester, with 2007 revenues of $212m, now has more than 1,000 employees. Jupiter joins Forrester's Marketing and Strategy Client Group, which contributed $46.4m to Forrester's total ... . Separately, Forrester reported its pre-tax profit for the second-quarter ended June 30 2008 rose to $8.6m, up ...

Havas profits climb 9% to £100m

Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m...for the year of 180m. It was 6.8% in North America, where revenues came in at 520m, and 16.5% in the rest of the world, with revenues of 261m. The company listed among its significant new business wins the global ...

Aegis acquires Bluestreak.com for $12.5m

LONDON - Aegis Group has acquired ad serving business Bluestreak.com for $12.5m (£6.3m...Group buying 24/7 Real Media for $649m ( 329m) in cash in May. ...

Centaur Communications plans £200m AIM flotation

with investment bank Numis believed to be worth between £160m and £200m....understood to make around £5m in fees from the deal. Sherren has flirted with flotation plans in the past but called off a £250m IPO in November 2000 as the market began to collapse. Centaur has 600 staff ...

Acxiom reports $11.5m quarterly loss

LONDON - Acxiom has reported a net loss of $11.5m (£5.6m) in its first financial quarter, due...In the same quarter last year Acxiom reported net profits of $17.8m, but it was dragged down this year by $20.6m of exceptional expenses. They included $15.5m of costs related to the transaction with Silver Lake and ValueAct, and $5.5m predominantly related to the write-off of certain long-term assets ...

Cello acquires MRUK Research for £6m

worth an estimated £6m....Cello s initial consideration is for 1.5m, half of which is payable in cash and the remainder in the issue of shares. Further performance-related payments up to a maximum of 4.5m will be paid over ... 2006, MRUK Research s turnover was 4.4m and profits before tax were 300,000. Cello has an annual ...

MEC scoops £3m Paramount Home Entertainment

LONDON - Mediaedge:cia has scooped Paramount Home Entertainment's £3m media buying and planning...The account was moved without a pitch after the previous incumbent, Vizeum, was forced to resign the business following a conflict with the newly captured 20th Century Fox media account. It is believed Paramount, which spent in the region of 3m last year, will up its media spend to almost 5m as it increases ...

TradeDoubler acquires Search Works for £56m

Works, for £56m....and currently employs 108 staff worldwide. It reported a turnover of 69m and gross profit for the 12 months ending June 2007 of 7.8m. TradeDoubler, which is headquartered in Sweden, said the acquisition ... results, which returned a 27.9% revenue increase year-on-year between April and June to 56m ( 37.5m). ...

StepStone thrown £13m lifeline

LONDON - StepStone, the stricken online recruitment agency, is to be given a 13m rescue package...valuation of 78m. It is now worth 4.9m. StepStone aims to raise up to 21.7m by selling new shares ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.