Nurofen 'core' by Mother
20 Jan 2010
Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re
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In the first ever TV ad for Barry M, creative agency The Teds has created a campaign promoting
Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re
Mince pies, a sweater from your gran and the ability to have everything delivered to your door are included as reasons why M S defines Christmas. ...
Doing the latest ad in a successful campaign is a bit like being the son of a famous parent. Some crack it. (Brooklyn I'm told has a mean right foot though his Mohican is a bit dodgy.) Others can't hack it. (Can Frank Ifield Junior yodel like his dad, one asks?) Others yet are so ...
LONDON - Mango, the high-street clothing chain, has awarded its £2m UK media planning and buying...M2M triumphed in a pitch against MindShare, Starcom and the incumbent agency, Vizeum. It is understood that the brand, which predominantly uses outdoor advertising created in-house, is planning to up ... , the second-largest exporter in the Spanish textile sector. M2M declined to comment on the appointment ...
LONDON - The optician chain Specsavers has centralised its £21m media planning and buying account...for handling the £8m TV buying business and the sponsorship account, while Carat handled radio and press buying, worth £13m. MEC led Group M's pitch and the consolidation will also see the Specsavers communications planning, which was previously handled in-house, move to Group M. The media assignments will be split ...
brief thought to have a budget in excess of £50m.
Omnicom's M2M International has parted company with global managing director Peter Thomson, who...Media Week understands that Thomson officially left the agency earlier this month although M2M has ... and it is not known what his next business venture will be. Thomson established M2M in 2002 with a vision to "create ... after winning Estee Lauder s international business, and M2M now boasts offices in 21 markets. Prior ...
LONDON - Allied Bakeries is spending £14m on marketing the relaunch of its Kingsmill bread brand....Bakeries claims that the marketing spend is the biggest in the history of the UK baking category, with 10m spent on an ad campaign to support the relaunch. A 60-second brand ad, created by M C Saatchi, breaks ...
IPG forces London agency to withdraw from £350m Reckitt Benckiser repitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.