Nurofen 'core' by Mother
20 Jan 2010
Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re
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Brother '141%' by Grey London
28 Sep 2010
The 10m ( 8.3) multi-channel campaign promotes the brand s A3 Inkjet printer range and is called 141% after the size increase between an A3 from an A4 sheet of paper. The three spots aim to emphasise the impact of printing A3 and brings to life the ambition of people who work in small to medium ...
Dixons 'the last place you want to go' by M&C Saatchi
27 Nov 2009
M&C Saatchi has released another in its series of poster ads mocking middle-class department stores.
M&S 'wouldn't be christmas without' by RKCR/Y&R
10 Nov 2009
Mince pies, a sweater from your gran and the ability to have everything delivered to your door are included as reasons why M S defines Christmas. ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ... . It is used in 10.2m homes, followed by Sky in 9.3m, Virgin Media in 3.4m and FreeSat in 2.1m. Tess Alps ... off a 60m marketing investment for the latter, it seems questionable whether it will throw ...
TBWA nets $90m Etihad
15 Apr 2005 | by Emma Barns
Omnicom stablemate OMD is set to pick up the global media brief for the airline.
Philips £300m media into Carat
04 Apr 2007 | by Ed Kemp
Philips has reappointed Carat to its £300m global media account following a four-way pitch....business is worth about £7m; the position of Philips' UK ad agency, DDB London, is unaffected by the review ... , its sales in 2006 were up 6% year on year to EUR26m (£17.6m). ...
Butcher's takes on 3M marketer
09 Jan 2008
Butcher's Pet Care has poached 3M marketer Derek Evans to be its sales and marketing director....consultancy. He joins Butcher's from the consumer and office division of 3M, where he was sales director ... at Butcher's Pet Care, will report to Evans. Evans said the firm spent a record £7m on promotional activity ... . This follows last autumn's launch of Butcher's Superior, a super-premium dog food, backed by a £2.3m push ...
Kellogg in £3m swimming link
05 Apr 2006 | by by Staff
LONDON - Kellogg is investing £3m over the next three years to encourage more people to take up
HMV sells Waterstone's for £53m
20 May 2011 | by Arif Durrani
HMV, the embattled high street retailer, has sold its Waterstone's book chain for £53m to Russian...of April were down 13.7% and its debts are estimated to be in the region of 130m. Simon Fox, chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
