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BORDER LINES: SOFIA - M3 to push home piracy message

Microsoft has hired M3 Communications to fight software piracy in Bulgaria....Microsoft has hired M3 Communications to fight software piracy in Bulgaria. The agency won the consumer and trade account following a five-way pitch. M3 will raise awareness of an imminent anti-piracy campaign which Microsoft is about to launch. It will target business magazines ...

NEWS: 3M chooses A Plus for computer note launch

3M, the business and industrial products manufacturer, has handed A Plus an estimated pounds 250...3M, the business and industrial products manufacturer, has handed A Plus an estimated pounds 250,000 fee contract to manage the European launch of its POST-IT Software Notes later this year ... users to maximise awareness of the product, particularly in media, including the IT press, where 3M ...

MEDIA BRIEFS: Palm m500 has news content from ITN

ITN is to supply news content for the internet-capable Palm m500 handheld computer to be launched in May. In conjunction with its pan-European channel Euronews, ITN will provide services for a mobile web clipping application included on the m500. The news service will be available in five ...

INTERNATIONAL: Lewis dedicates £1.4m to growth in the US market

SAN DIEGO: Technology agency Lewis PR has committed £1.4m to marketing and expansion in the US...Lewis founder and CEO Chris Lewis said he aims to double the US staff headcount during the next nine months and boost revenues to nearly £3.5m. The agency, which has offices in San Diego and Boston, is moving its marketing team, headed by business development director Morgan McLintic, to the US to build ...

INTERNATIONAL: IBM chooses three outfits to run £40m worldwide PR

NEW YORK: Computer giant IBM has chosen three agencies to manage its 40m global PR operations ... tech agency; year-old Magnet Communications, a 16m US-only firm, won the technology innovation ... to release billings estimates, which are expected to exceed 12m. Iwata would not be specific about ...

B-M and Unysen launch joint arm

's flagship product is called the Investment Dashboard, an online investment relations tool. B-M UK ... and media component.' B-M has a majority stake in the venture with 51 per cent to Unysen's 49 per ... African base to take part in the venture. This is B-M London's first joint venture since 1991, when ...

STOP PRESS: Pan-European role for B-M’s Lowry

was previously managing director for B-M s UK technology practice, will lead a pan-European team working with a...Burson-Marsteller has appointed Martyn Lowry as European technology practice chair. Lowry, who was previously managing director for B-M s UK technology practice, will lead a pan-European team working with a broad range of hi-tech clients. Lowry joined B-M in May from his post as ...

B-M sets up a global unit to tackle millennium bug

in North and South America and six Asian offices. In total, at least 140 of B-M s existing corporate ... London jointly by B-M corporate MD for Europe, Per Heggenes, and corporate practice director Gerry ... . As the end of the year approaches, B-M will help its existing clients communicate their plans to cope ...

INTERNATIONAL: Fasig quits B-M to take top PR post at Compaq

months into his tenure, Fasig moved to California to expand B-M s technology practice, which ...

INTERNATIONAL: B-M and Ogilvy PR fight for Sony consumer business

NEW JERSEY: Sony is staging a pitch for its US consumer electronic business account, worth an estimated pounds 1.7 million in annual fee income, following a split with incumbent agency Mindstorm.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.