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VW ‘knowledge is power’ by Iris

model by using it to demolish a 67 m high steel chimney weighing 140 tonnes....The stunt sees four of the vehicles taking down a giant steel chimney in Reading, Berkshire. Four 200m lengths of rope were rigged to the top of the chimney and attached to the towbars of four standard Amarok pick-ups. The online film of the stunt, created by Iris, was directed by Steve Hudson ...

TFL 'true or false?' by M&C Saatchi

The ads are running in tube carriages and across London tube lines during TFL's extensive Investment Programme in London Underground, which includes regular line and stations closures for refurbishment work. Created by M C Saatchi, the ads aim to engage commuters with the history of the Tube. ...

Renault 'va va voom' by Publicis London

s 'Space Oddity' and Rihanna's 'S M' single. Renault last ran a campaign using the "Va Va Voom" strapline ...

Hyundai ‘Love Thy Neighbour’ by M&C Saatchi

Hyundai’s sponsorship of a Channel 4 show called ‘Love Thy Neighbour’ features idents by M

Castrol 'bald' by O&M Brazil

O&M Brazil has created a new TV spot to demonstrate the perfect fit of Castrol's GTX Exo-Flex Oil

BMW Z4 'an expression of joy' by Dare

The agency has built an augmented reality application to support the above-the-line advertising for the new BMW Z4. To tie in with the TV spot, created by GSD M, which features a Z4 painting a work of art with its wheels, the online campaign enables users to paint trails with a virtual Z4 on their desk ...

Hyundai 'new thinking' by M&C Saatchi

Hyundai has launched a press campaign to promote its 'new thinking' message.

Hyundai appoints MPG to £150m account

LONDON - The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international...will continue to handle the estimated 500m consolidated Hyundai Kia business in the US and Australia. The car ... January, MPG will handle a newly consolidated account that includes the 30m media business in the UK, currently split with Omnicom's M2M holding the 18m Kia account and ZenithOptimedia holding the 12m Hyundai ...

Hyundai reviews $800m US media

NEW YORK - The Hyundai Motor Company is reviewing the $800m US media planning and buying account..., Hyundai is with Publicis Groupe s Equinox and Kia is with Omnicom s M2M. ...

BMW to review £16m media account

LONDON - BMW is set to review its £16m media planning and buying account, held by the Aegis...global basis to back its new car launches. One of these, the US agency GSD M Idea City, created ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.