03 Nov 2011
Created by M C Saatchi, the campaign runs across print, poster, online and digital escalator panels.
The ads feature stick men characters asking each other questions.
One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays ...
28 Sep 2010
The 10m ( 8.3) multi-channel campaign promotes the brand s A3 Inkjet printer range and is called 141% after the size increase between an A3 from an A4 sheet of paper.
The three spots aim to emphasise the impact of printing A3 and brings to life the ambition of people who work in small to medium ...
04 Nov 2011
The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.
25 Oct 2010
The new campaign for DSG International's Currys PC World Megastores stars legendary Star Wars characters R2-D2 and C-3PO.
20 Apr 2010
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The 8m campaign will break on ITV at half time during ...
26 Feb 2009
The campaign sees downtown Miami flooded with 460m litres of foam by a machine that generates over 2m litres of foam every minute. The ad broke today in Europe, but will not appear on UK TV screens until May 1. ...
01 Jan 2001
| by P. Bickerton and M. Bickerton
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. By Pauline Bickerton and Mathew Bickerton, Formerly Directors of Marketing Net, Net...
21 May 1998
| by ALEX KROHN, Media Planner, Initiative M
BT has formally invited four agencies to pitch for its estimated
pounds 120m TV and cinema...BT has formally invited four agencies to pitch for its estimated
pounds 120m TV and cinema planning and buying business.
The agencies are Initiative Media, The Allmond Partnership (part-owned
by Manning Gottlieb Media), Carat and the incumbent The Negotiation
Centre, formerly IDK Media (part ...
09 Apr 1998
| by RICHARD MURRAY, a partner at Williams M
Sony is hoping to tempt big brand names into running joint
promotions by exploiting the cool image of its PlayStation.
23 Jan 2009
| by Sarah Johnson
LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK