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Google 'good to know' M&C Saatchi

Created by M C Saatchi, the campaign runs across print, poster, online and digital escalator panels. The ads feature stick men characters asking each other questions. One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays ...

Brother '141%' by Grey London

The 10m ( 8.3) multi-channel campaign promotes the brand s A3 Inkjet printer range and is called 141% after the size increase between an A3 from an A4 sheet of paper. The three spots aim to emphasise the impact of printing A3 and brings to life the ambition of people who work in small to medium ...

Dixons 'Return Of The Jedi' by M&C Saatchi

The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.

Currys/PC World 'the greatest electrical store in our galaxy' by M&C Saatchi

The new campaign for DSG International's Currys PC World Megastores stars legendary Star Wars characters R2-D2 and C-3PO.

Samsung 'a new dimension in TV' by CHI & Partners

; mso-bidi-language:#0400;} The 8m campaign will break on ITV at half time during ...

Sony 'foam city' by Fallon

The campaign sees downtown Miami flooded with 460m litres of foam by a machine that generates over 2m litres of foam every minute. The ad broke today in Europe, but will not appear on UK TV screens until May 1. ...

Cybermarketing

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. By Pauline Bickerton and Mathew Bickerton, Formerly Directors of Marketing Net, Net...

MEDIA: BT announces pitch for TV

BT has formally invited four agencies to pitch for its estimated pounds 120m TV and cinema...BT has formally invited four agencies to pitch for its estimated pounds 120m TV and cinema planning and buying business. The agencies are Initiative Media, The Allmond Partnership (part-owned by Manning Gottlieb Media), Carat and the incumbent The Negotiation Centre, formerly IDK Media (part ...

Sony seeks brands for direct hit

Sony is hoping to tempt big brand names into running joint promotions by exploiting the cool image of its PlayStation.

Lycamobile appoints M2M to £6m media account

LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.