Click 
to remove filters
Sony is hoping to tempt big brand names into running joint promotions by exploiting the cool image of its PlayStation.
LONDON - Lycamobile, the international mobile telecoms provider, has appointed M2M to handle its £6...and M2M's primary tasks will centre around "a substantial outdoor campaign" supported by print promotion ... supersides and a strong presence on the London Underground. M2M will also work alongside Lycamobile ... MacCallum, M2M managing director, said: "M2M's appointment comes at a strategically important time when ...
Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its £90m media...In real terms the consolidation will change little as Group M agencies MEC and MediaCom will continue to handle the respective 50m Orange and 40m T-Mobile accounts. However, Arena Quantum, the Havas-owned digital agency, will lose the estimated 5m T-Mobile digital media account that it won five ...
media business into Group M's MEC without a pitch....The 39 million T-Mobile media account, which has been held by MEC's Group M sister agency MediaCom since 2004, will move into MEC to sit alongside its 41 million Orange business. Everything Everywhere's decision to consolidate into MEC follows last year's move of the T-Mobile digital media account ...
Media agencies line up as troubled computer giant rethinks global agency roster.
Ogilvy 400m ( 283m) pitch for Motorola’s global account following a four-way pitch against Leo...LONDON (Brand Republic) – Ogilvy 400m ( 283m) pitch for Motorola’s global account following a four-way pitch against Leo Burnett and McCann Erickson. WPP Group-owned O&M said it will develop a ... greater than the sum of its parts. O&M demonstrated a unique understanding of our business, the technology ...
NEW YORK - Ogilvy 400m ( 285.4m) AT&T Wireless account following a three-way pitch. The win...The New York office of O&M beat a shortlist comprising three-year incumbent FCB and TBWA ... months ago in anticipation of a restructuring at AT&T. The win is seen as a coup for O&M, which last ... Atlantic to become Verizon Communications. AT&T Wireless said it awarded the account to O&M because ...
LONDON - TBWA\Manchester has been appointed by The Co-operative Group as its lead advertising agency, as part of its overall roster review.
AOL Europe has bought the branded online video distribution network Goviral for $96.7m (£60.9m...2010, and the launch of MyDaily . AOL is handing over an initial $74.1m ($46.7m), and a further payment of $22.6m ( 14.2m) will be deferred and paid over two years. Goviral currently has offices ...
LONDON - BSkyB is in talks to acquire the UK business of broadband provider Tiscali in a £450m deal...The Sunday Times claims Sky is the frontrunner for the Italian company's 1.84m UK subscribers ... strategic review in February. The deal would nearly double Sky's existing 1.79m UK broadband customer base ... delivered a 600m bid, which dropped to 450m in September. A number of companies have previously ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
