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Brands sought for £10m Olympic museum

The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum...right. Andy Hunt, BOC chief executive, said the estimated 10m price tag would cover the set ... Britain has unveiled 25m plans to capitalise on the feelgood factor post-Olympics but suffered a setback ...

CSR: Scotland assured of a golden future

After discovering about £150m worth of gold and silver deposits in Cononish, near Tyndrum...the Scottish economy by 50m. The agency brought in Professor David Bell, an economics adviser ... the benefits and presented evidence that the economy would be boosted by 80m if the mine was approved ...

Getting behind the IAB figures: Media experts on the rise of mobile

to £203m, suggesting there really might be something in this mobile thing after all....continuing to change, with Tesco and M S appearing to significantly increase their overall investment ... cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ... the increasing importance of m-commerce sits the extraordinary growth in the use of social networks across ...

Dispatches from Jam's Alex Miller in SXSW, Texas, US.

I'm sure you've already noticed that half of your digital department is missing this week. And you

Twitter boss: UK brands 'driving ad innovation'

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...

Building firm Balfour Beatty hires Rebecca Salt as global comms head

a 50m, ten-year contract to run services and facilities for the future Queen Elizabeth Olympic Park ... the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...

Ramarketing seeks global recognition for Durham packaging firm

-based care provider Whickham Villa LLP. Whickham is launching a 10m neurological and spinal injury care ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Apart from being one of my most snow-filled Davos experiences - 4m of it - this year's World Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... ' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

Locog defends role of embattled Olympic sponsors

defending the role of its sponsors, which have contributed a combined 700m toward the cost of staging ...

Consumer: Land Rover evokes interest in young

Campaign: Launch of the Range Rover Evoque Client: Land Rover PR team: The Brooklyn Brothers Timescale: July 2010-October 2011 Budget: Less than 2m In July 2010, Land Rover ... . SECOND OPINION - CHRIS HIDES, MANAGING DIRECTOR, M C SAATCHI PR The Brooklyn Brothers did a good job ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.