The week in marketing
06 Oct 2009
-up will run for three months. The idents, created by M&C Saatchi, mirror the opening credits of the show ...
Search results for MC Hammer
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The Marketing Society Forum - Will Twitter be ruined by the presence of paid-for ads?
10 Mar 2010 | by Staff
income should fuel a new wave of innovation. NO - MIKE COLLING, Managing director, MC C Unlike ...
Music titles suffer decline
18 Aug 2009
to 43,253. The circulation of Future's Metal Hammer dropped 8.5% to 46,004. The decline suffered ...
Media Road Test: Big Brother
09 Jun 2009
by Lucozade Energy, which replaces last year's sponsor, Virgin Mobile. Idents created by M&C Saatchi show ...
The week in marketing
27 May 2009
Hammer and consumers, as well as featuring a host of mannequins. The march promoted Jergens' campaign ...
The week in marketing
05 May 2009
high and took seven days to build The event was devised by M&C Saatchi Sport & Entertainment. MOST ...
The week in marketing
28 Apr 2009
on the giant LED screen. These include a birthday cake with candles, a hammer, bowler hat and 'think' bubbles ...
Digital & Direct: Rail operator backs service
17 Feb 2009
The campaign, created by LIDA, supports the existing TV, outdoor and press advertising, created by its sister ad agency M&C Saatchi. Door-drops will target more than 2m potential passengers in catchment areas surrounding key stations, including the new East Midlands Parkway. Emails will be sent ...
Magazine ABCs: Music mags hit by slump
17 Feb 2009
Q, also published by Bauer, remains the biggest-selling music title despite a circulation drop of 21.6% year on year. Three magazines posted period-on-period growth. IPC's Uncut was up 0.2%, while Future's Classic Rock and Metal Hammer were up 5.3% and 3.6% respectively. Paul Cheal, publishing ...
Digital & Direct: C&W hires MC&C to broaden reach
27 Jan 2009 | by Joe Thomas
Mike Colling and Company (MC&C) to handle its direct marketing and media accounts....will appear in mid- and mass-market newspaper supplements and women's weekly magazines. MC&C has been ... consumers. C&W's direct and media business moves to MC&C from Direct MediaCom, which had worked on the accounts for a year. Before this, it was held by direct agency Rapp. As part of the appointment, MC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
