Obama's campaign shows that brands can be inclusive
25 Feb 2009 | by Sue Unerman
and executional marketing of the highest level. From the development of the best logo we've seen since the hammer ...
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MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls
12 Aug 2010 | by Mark Banham
The men's lifestyle sector has taken a hammering in the first six months of the year, with former
Credit crunch puts kibosh on C4 radio dream
14 Oct 2008 | by Steve Barrett
Nathalie Schwarz and Global Radio chief executive Ashley Tabor attempted to hammer out a deal to combine ...
This Is What I Do: Stuart Adam, Bauer Media
07 Oct 2008 | by Media Week
and agencies don't realise how influential it is. My role is also about creating awareness and hammering ...
Barbie to sponsor Turner's Boomerang channel
06 Aug 2008 | by Fiona Ramsay
Argos. Trine Hammer Frausing, Mattel girls' senior marketing manager, said: "This campaign with TMi ...
Media Bitch
29 Jul 2008 | by Media Week
from DDB, McCann, Euro, TBWA, M&C Saatchi and Red Brick Road, to name but a few. Starcom's Pru ...
Product placement 2.0
24 Jun 2008 | by Adam Woods
on quality of engagement, rather than simply hammering the brand and its products home. Story's recent work ...
Planet Media - A speed-read guide to the major developments of the week
24 Jun 2008 | by Media Week
campaigns. SOUNDBITE "It would be a bit silly to hammer TV when people are getting their messages from a ...
Media Bitch
17 Jun 2008 | by Media Week
's "Geezers kicking ass" viral, created by M&C Saatchi and distributed by GoViral, is promoting the Lucozade ...
FT kicks off subscriptions campaign
27 May 2008 | by Andrew McCormick
Tullo Marshall Warren has developed a campaign promoting free trial subscription offers, using press, e-mail and online display advertising. The agency has developed the tagline "From corporate high flyers to fly fishing in Norway", using the image of MC Escher's Sky Water illustration, to promote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
