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ISBA conference: with brands getting over their first crush on social media, what happens next?

that replacing the lead agency model with one where agency partners receive a brief and hammer out an idea ...

Trading places: this week's people moves

Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Warren, excite fallen angel Best use of online PR MC Saatchi UK Group, wedding dance ...

The best brands of 2010: choose your winner

month, hammered home its premium positioning. Costa has also expanded its network of barista training ...

Start small, aim big

's best young rapper. Twenty thousand virtual MC battles took place over four weeks during which members ...

Savlon ends TV hiatus with umbrella ad drive

The brand plans to launch its first TV campaign for more than 15 years in an attempt to capitalise on UK consumers' new-found appetite for antiseptic products. The brand, which is owned by Novartis Consumer Health, has appointed Beattie Mc Guinness Bungay to create the activity. It previously used ...

Research claims outdoor advertising's ROI rivals TV

hammer home marketing messages and prolong the afterglow from TV and press advertising. For the study ...

Financial brands hardest hit in Interbrand's global survey

LONDON - Financial brands have taken a hammering over the past year, with internationally famous

Adwatch review: L'Oreal

LONDON - Richard Alford, joint managing director of M&C Saatchi, reviews the L'Oreal Excellence

London Advertising pioneers transparent production model

LONDON - London Advertising, which was recently set up by two former M&C Saatchi international

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.