22 Oct 2004
| by Ravi Chandiramani
- the basics of retailing - right. But it cannot rely solely on hammering home this message for the next three ...
23 Jul 2004
When advertising and sponsorship is hammering home a consistent and effective brand message, it often falls to PR to deliver the news.
The Domino's brand messaging is very clear: those distinctive delivery bikes and that famous Simpsons sponsorship, plus the product promise of 'hot'.
But, of course ...
09 Apr 2004
| by Joe Lepper
and stakeholder audiences that four retailers are better than three. To hammer home this message, CDR's sister ...
05 Jul 2002
the appointment in May
of M&C Saatchi to its £30m through-the-line ad account. Harrogate-based ZPR takes ...
27 Jun 2002
| by Joe Lepper,
The brief, which carries a six-figure annual retainer, has been created to hammer home to the City and business media the company's move from brewing to a broader leisure portfolio of businesses.
Over the past two years Whitbread has sold off its brewing, pub and off-licence businesses to concentrate ...
03 Sep 1999
| by DAVID MCCORMACK
by compiling a highly
established marketing team, including M&C Saatchi on a global branding
brief, Walker Media for media planning and buying, M&C Saatchi Direct
for direct marketing, and Media 21 for on ...
06 Sep 1996
| by ROBERT GRAY
.
Thereafter, TV personality Normski acted as MC and the media was given
access to the fighter. Creative ...
14 Jun 1996
Lowe Bell buys LMB and merges GMH
Lowe Bell Communications has bought healthcare agency LMB and merged it
with Green Moon Healthcare. The combined staff of ten will operate from
LMB s offices in Surrey. Mark Cater, former head of GMH - formed when
Lowe Bell bought MC2 from the receivers in October ...