Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Frost, actress fashion designer Kate Halfpenny, fashion designer stylist Ruby Hammer MBE ...
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FitFlop appoints Walker Media to estimated £1.2m media account
21 Mar 2012 | by Maisie McCabe
FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
.' The crisis was hammering sales across the automotive sector in the European, UK and US markets ...
Opinion: The Marketing Society Forum - Is any brand ever a winner when it comes to price wars?
11 May 2011 | by Staff
be a winner. Asda 'owns' price within the supermarket space and has consistently hammered out ...
Customer engagement - Want consumers' attention? First, stop trying to grab it
19 Jan 2011 | by Alan Mitchell
their time and attention. We had a battering ram called TV and it hammered brand messages into consumers ...
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
If I say 'workshop', what images come to mind? No, not that kind of workshop - the manufacturing kind, from the great industrial age, when Britain was 'the workshop of the world'. These were hard places that produced hard outputs. Wheels whirred, lathes rattled, hammers thumped and sparks flew ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
month, hammered home its premium positioning. Costa has also expanded its network of barista training ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
's best young rapper. Twenty thousand virtual MC battles took place over four weeks during which members ...
Cash4Gold to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones
for an ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer....the artist is doing at that time." Cash4Gold also revealed that MC Hammer, who has been its US face for two ...
Dixons 'the last place you want to go' by M&C Saatchi
27 Nov 2009
M&C Saatchi has released another in its series of poster ads mocking middle-class department stores.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
