10 Jan 2011
P&O Cruises is launching a TV campaign aiming to celebrating the wonder of travel.
18 Nov 2010
| by Anne Cassidy
Dare, the Cossette-owned agency created by the merger of MCBD's 77 staff and Dare's 189, has...The senior team is Helen Calcraft, the MCBD founder, as executive chairman; John Owen, Dare s joint ...
officer; and Andy Nairn, the executive planning director at MCBD as chief strategy officer. Flo Heiss, the Dare creative partner, and Danny Brooke-Taylor, MCBD s executive creative director, will become ...
11 Nov 2010
The ads are part of Waitrose s integrated the recipe for great food campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal.
The media plan mirrors a typical Christmas meal preparation plan. The TV ads ...
05 Nov 2010
of hard work put in by the senior management
team of MCBD. It was 2008 when the agency first exploded back ...
as the planning director. Creatively, MCBD was behind the epic "As good as it's ever been"
campaign for Hovis ...
, helped revive the
Hovis brand, growing sales by 14 per cent year on year. MCBD has also
won gold for its ...
04 Nov 2010
| by Jeremy Lee
MCBD was crowned the "Effectiveness Company of the Year" after landing the Grand Prix at the 2010...The campaign, which included the 122-second TV spot "go on lad", revived Hovis' classic 1974 ad. It resulted in a 14 per cent increase in sales for the bread brand.
MCBD also won a gold award for its "essential Waitrose" campaign, as well as a further gold for Hovis and two silvers for its "Change without ...
02 Nov 2010
| by Alex Brownsell
MCBD was awarded the Grand Prix at Monday night's Institute of Practitioners in Advertising (IPA...of one of Britain s oldest brands, an incredible achievement.
MCBD also won a Gold award for its ...
22 Sep 2010
Created by MCBD, one ad follows a dog running into a field and rolling around in a muddle puddle and walking over washing to showcase what Which? s stringent testing method is.
The voiceover explains: "Only Which? uses unclean dogs to test washing machines for pet odour removal. That s actually what we ...
20 Sep 2010
The new Tetley TV ad relaunches the Tetley Tea Folk as they wake from a ten year sleep.
06 Sep 2010
Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston Blumenthal.
26 Aug 2010
Former F1 world champion Nigel Mansell stars alongside Omid Djalili in a new TV ad for Moneysupermarket.com to promote its car insurance offering.