Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
agency MCBD in a campaign backed by digital marketing and activity on social media, including Twitter ...
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The Year Ahead
11 Jan 2011 | by Nicola Clark
growth. ANDY NAIRN, Creative director MCBD No prizes for guessing that shopper behaviour in 2011 ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
that crunch - Ryvita, Grey London I'd go Directgov - Directgov, MCBD The game is just the start - Sony ... 't - Waitrose Essential, MCBD ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
recently embarked on a trial partnership with Boots, and launched a heavyweight campaign, created by MCBD ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
ideas. According to Carl Ratcliff, planning director at ad agency MCBD, who worked last year on a ...
Premier Foods declares war on own-label goods
23 Feb 2010 | by Joe Thomas
The company is aiming to capitalise on the "cooking from scratch" trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood's in recipes. The Great Little Ideas strategy, created with ad agency MCBD, will be backed by a TV campaign that breaks in April. The ads will feature 16 Premier ...
Marketing names VCCP as Creative Agency of the Year
08 Dec 2009 | by Jeremy Lee
The awards were judged by a panel of independent experts against a predetermined set of criteria, including proof of how thought leadership had an effect on clients' bottom line in the recession, and evidence of sustainable thinking. VCCP, creator of the 'Meerkat' campaign for Comparethemarket, pipped MCBD ...
Right Guard owner appoints Miles Calcraft Briginshaw Duffy to £4m UK ad account
22 Oct 2009 | by Matt Williams
DDB Dusseldorf and BBDO Worldwide. MCBD's work for Right Guard is expected to build on a strong ...
Trading places: high-profile marketers are working for ad agencies
22 Sep 2009 | by Becky Wilkerson
David Bainbridge, who left the BBC to join MCBD last September; Neil Simpson, whose previous employers ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
review of the 15m Debenhams ad account after MCBD resigned in orderto pitch (unsuccessfully) for John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
