GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
pitch against Atelier, Grey and MCBD. Last week, GHD launched its latest television spot as part ...
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The Year Ahead
11 Jan 2011 | by Nicola Clark
growth. ANDY NAIRN, Creative director MCBD No prizes for guessing that shopper behaviour in 2011 ...
GHD hands direct marketing account to PAA
07 Oct 2010 | by Matt Williams
the account in June last year, after a pitch against Atelier, Grey and MCBD. TBWA\Manchester was the previous ...
Tetley Tea Folk emerge from 10-year sleep
20 Sep 2010 | by John Reynolds
The TV ad sees the re-emergence of the animated characters after a 10-year hiatus, and will be followed by a second ad in the near future. Tetley will be hoping that the 9m campaign, created by MCBD, will attract younger tea drinkers and cement its overall lead in the market. ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
that crunch - Ryvita, Grey London I'd go Directgov - Directgov, MCBD The game is just the start - Sony ... 't - Waitrose Essential, MCBD ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
recently embarked on a trial partnership with Boots, and launched a heavyweight campaign, created by MCBD ...
Premier Foods declares war on own-label goods
23 Feb 2010 | by Joe Thomas
The company is aiming to capitalise on the "cooking from scratch" trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood's in recipes. The Great Little Ideas strategy, created with ad agency MCBD, will be backed by a TV campaign that breaks in April. The ads will feature 16 Premier ...
The most irritating ads of 2009
12 Jan 2010 | by Nicola Clark
or of ad agency MCBD, believes that it is not enough for ads simply to raise aware ness ...
ghd to add high-street distribution
13 Jul 2009 | by Joe Thomas
global advertising business, following a pitch against MCBD, Grey and Atelier. The incumbent TBWA ...
Hair brand ghd moves ad account to RKCR/Y&R
30 Jun 2009 | by Gemma Charles
-fareast-language:#0400; mso-bidi-language:#0400;} MCBD, Grey and Atelier also pitched for the account. TBWA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
