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MRM Worldwide appoints Draftfcb duo

LONDON - MRM Worldwide UK, the Interpublic-owned digital agency, has appointed Aubrey Laret...The team will work on off and online business for the Microsoft and Nortel accounts. They will report into Matt Mayers, group creative director at MRM Worldwide UK. Laret and Forsyth won more ... In campaign. Forsyth said: What excited us about MRM is that it s ahead of the game in so many ways ...

Novartis hands Aclasta CRM task to MRM Worldwide

LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...Aclasta is an annual infusion for the treatment of Paget's disease and is currently in Phase III clinical trials for other metabolic bone disorders such as osteoporosis. MRM Worldwide won the account ... for the business, MRM Worldwide demonstrated in-depth knowledge of the sector combined with a proven ability ...

MRM Worldwide promotes Starr to chief people officer

LONDON - Relationship marketing specialist MRM Worldwide has promoted Bradley Starr, the co...communications. Starr joined MRM Worldwide in 2000, after his firm Miller Starr was acquired by the company ... at MRM Worldwide, said: Bradley is extremely well respected within the company s network and passionate ... Starr will be responsible for the recruitment, development and training programmes across MRM ...

Direct Approach: Behaviour therapy

The MRM chief executive and head of planning believe direct marketing shops can steal a march

Proximity and MRM join Kraft pan-European digital roster

LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...at new opportunities within the digital space. She added that Proximity and MRM had network agencies ...

MasterCard names MRM lead digital agency and launches user-generated travel tool

LONDON - Global payment services company MasterCard Worldwide has appointed MRM Worldwide to lead...MRM Worldwide has already created the travel site Buzzworld, which aggregates user ... -style travel website, www.pricelesstravel.co.uk, created by MRM Worldwide to support MasterCard's corresponding ... .com. MRM Worldwide has also designed a complementary Buzzworld holiday countdown Facebook application ...

Unilever finalises global roster

The FMCG giant names Tribal DDB, OgilvyOne, MRM Worldwide and Dare as chosen digital shops....shops to work across all its brands. Tribal DDB, OgilvyOne, MRM Worldwide and Dare all take places ... , MRM Worldwide through McCann Erickson, and Dare is backed by Bartle Bogle Hegarty. A Unilever ... for Knorr, MRM for Birds Eye and Dare for Lynx. All four are also linked to one of the FMCG giant's roster ...

Billington Cartmell names Lawrie as head of digital

LONDON - Billington Cartmell has hired Craig Lawrie from MRM Worldwide to be its new head...Lawrie will focus on areas including social networking, user-generated content and how brands and consumers interact in the digital age. He joins from MRM Worldwide, where he spent two years working on the integrated McCann Worldgroup Intel account, leading Intel s digital advertising in EMEA, and working ...

Soup hires Jim Coleman as business development director

LONDON - Jim Coleman, the business development director at MRM Worldwide, is joining Soup

MasterCard launches digital resource for travellers

LONDON - MasterCard has appointed MRM Worldwide as its lead UK digital agency, with initial tasks...Buzzworld will be accessible later today from the boutique-style travel website, Priceless Travel , already created by MRM Worldwide to support MasterCard's corresponding TV and print ads. Buzzworld ... .com , Yahoo Answers and Whatsonwhen.com . To complement the site MRM has designed a Buzzwold holiday ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.