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MRM Worldwide appoints Draftfcb duo

LONDON - MRM Worldwide UK, the Interpublic-owned digital agency, has appointed Aubrey Laret...The team will work on off and online business for the Microsoft and Nortel accounts. They will report into Matt Mayers, group creative director at MRM Worldwide UK. Laret and Forsyth won more ... In campaign. Forsyth said: What excited us about MRM is that it s ahead of the game in so many ways ...

MRM Worldwide taps Mike Cornwell

LONDON - Mike Cornwell, the former chief executive of Joshua G2 has joined MRM Worldwide, replacing...Last week it was announced that Duncan would be leaving MRM without a job to go to. Last month it was announced that Cornwell was leaving Joshua G2 after only being in the role for eight months. He had previously worked at TBWA/GGT. Peter Thompson, CEO EMEA at Joshua G2 at the time explained that the agency ...

Novartis hands Aclasta CRM task to MRM Worldwide

LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...Aclasta is an annual infusion for the treatment of Paget's disease and is currently in Phase III clinical trials for other metabolic bone disorders such as osteoporosis. MRM Worldwide won the account ... for the business, MRM Worldwide demonstrated in-depth knowledge of the sector combined with a proven ability ...

MRM Worldwide promotes Starr to chief people officer

LONDON - Relationship marketing specialist MRM Worldwide has promoted Bradley Starr, the co...communications. Starr joined MRM Worldwide in 2000, after his firm Miller Starr was acquired by the company ... at MRM Worldwide, said: Bradley is extremely well respected within the company s network and passionate ... Starr will be responsible for the recruitment, development and training programmes across MRM ...

Direct Approach: Behaviour therapy

The MRM chief executive and head of planning believe direct marketing shops can steal a march

MRM names Mike Cornwell as its chief

LONDON - MRM Worldwide has appointed Mike Cornwell as its UK chief executive....is positioned to play a major part within the MRM Worldwide network. Cornwell said: "This was an opportunity that was just too good to turn down. I've been deeply impressed by what MRM already has going for it, and I look ... , and had also been the chief executive of Tequila\. Cornwell replaces Alastair Duncan, who left MRM ...

Proximity and MRM join Kraft pan-European digital roster

LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...at new opportunities within the digital space. She added that Proximity and MRM had network agencies ...

MRM Partners reorganises to bring digital and data into fold

LONDON – Direct marketing network MRM Partners has changed its name to MRM Worldwide and integrated..., MRM Worldwide chief executive officer, said: "We are very excited and proud to announce MRM Worldwide ... in the 21st century." MRM Worldwide, which has 2,000 employees in 34 countries and is part ... According to MRM, the reorganisation includes integrating partner firms, database specialist ...

Peugeot hands web magazine duties to MRM

LONDON - Peugeot has awarded the internet side of its customer magazine Rapport to MRM Worldwide...telephone enquiries. Alastair Duncan, managing director of MRM Worldwide, said: "We are delighted to have ... , Rapport. Peugeot would not disclose the agencies pitching against MRM, but said the agency demonstrated ...

Billington Cartmell names Lawrie as head of digital

LONDON - Billington Cartmell has hired Craig Lawrie from MRM Worldwide to be its new head...Lawrie will focus on areas including social networking, user-generated content and how brands and consumers interact in the digital age. He joins from MRM Worldwide, where he spent two years working on the integrated McCann Worldgroup Intel account, leading Intel s digital advertising in EMEA, and working ...

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