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Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
Mike Cornwell, the chief executive of MRM London, has left the agency following MRM Worldgroup...MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop ... is understood to be planning the launch of his own consultancy, joined MRM in 2009 from Joshua G2, where he ... Homebase, Premier Inn, Scope and The Guardian among its clients. It will relocate to MRM's London ...
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing...year and merged it with MRM. MRM Meteorite won the account following a pitch, after a statutory ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business ... nation" with the deal. MRM Meteorite declined to comment. ...
MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its...Foot, who returns to MRM after a spell at Carlson Marketing, will oversee the day-to-day running ... Bishop, who ran the independent agency Meteorite before its merger with MRM in November last year. MRM ... director before its rebrand as Aimia in October last year. Before that, he worked at MRM for eight years ...
Proximity London, which has previously worked on brands including Kenco, and MRM Worldwide, which has ...
BBC Worldwide, the commercial arm of the BBC, is reviewing its BBC Entertainment advertising...100 countries. A spokesperson at BBC Worldwide said: "From time-to-time we carry our market place ... .". The appointed agency will become the BBC Worldwide s lead agency working on projects which will be executed by local markets. The review process is being handled by the AAR. Last month BBC Worldwide appointed ...
Corporate telecoms provider Cable & Wireless Worldwide has hired agency support to help...ongoing. Head of PR at Cable Wireless Worldwide Will Cameron said: The deal with Vodafone came out ...
Pernod Ricard has hired Amsterdam Worldwide to handle the global advertising for its Olmeca tequila...The appointment was made without a pitch, and Amsterdam Worldwide, which has previously worked with Pernold Ricard on its Ararat brandy activity, will now work on a series of integrated advertising ... division, said: "We have appointed Amsterdam Worldwide because of its strategic insight into our brand, its ...
BBC Worldwide, the commercial arm of the BBC, has appointed Work Club to handle a brief to engage...on include Doctor Who , BBC Knowledge and BBC Games. Last year, BBC Worldwide began its drive to boost ... a spell at Channel 4 to focus on "expanding a digital culture" at BBC Worldwide. BBC Worldwide ...
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....in northern Europe and Latin and North America. Unilever is one of Lowe Worldwide's biggest clients ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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