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Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...at new opportunities within the digital space. She added that Proximity and MRM had network agencies ...
UPDATE - CANNES 2011: Black Eyed Peas singer Will.i.am joined MRM Worldwide's chief executive Marc...executive of MRM Worldwide; and Johan Jervoe, Intel's vice-president. Machover said the advertising ... their message." While Landsberg noted that at MRM Worldwide "we say technology is the new creativity quite a ...
-based agency Venables Bell & Partners and MRM Worldwide....for its global advertising business and MRM Worldwide for its digital activity in the UK and EMEA ... McCann's digital arm MRM Worldwide to handle its digital capabilities. McCann became agency of record ... Group of Cos, MRM, Omnicom Group's Tribal DDB, and Publicis Groupe's Razorfish. Venables Bell Partners ...
MRM London has appointed Richard Barker, the head of interactive services for OgilvyOne Worldwide
-up at several of the company's brands, including the appointment of Marc Landsberg as CEO of MRM Worldwide...six years in charge of MRM. Landsberg joins the company from a director's position at private equity firm Lake Capital. Previously he was global president of Arc Worldwide and led the corporate strategy function at Leo Burnett Worldwide. In his new role, he will also take on the role of president ...
Grey Amsterdam has poached MRM Worldwide's creative director, Marika Zijp, to fill an equivalent
He took on the role after stepping down as the chief executive of MRM Worldwide in July last year. ...
MRM London has appointed Ogilvy Group's managing director on its Vodafone global account, Richard...Barker will replace outgoing client services director Tom Wason and lead MRM's EMEA relationship ... of interactive services for OgilvyOne Worldwide. As managing director for the Vodafone Global account, he ... an underperforming department in 18 months by implementing a complete change programme. Mike Cornwell, MRM London ...
by regional agencies in the various markets. The brand s UK incumbent is MRM Worldwide, which was appointed to the business in August last year. MRM Worldwide s sister agency, McCann Erickson, is responsible for all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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