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MRM Worldwide taps Mike Cornwell

LONDON - Mike Cornwell, the former chief executive of Joshua G2 has joined MRM Worldwide, replacing...Last week it was announced that Duncan would be leaving MRM without a job to go to. Last month it was announced that Cornwell was leaving Joshua G2 after only being in the role for eight months. He had previously worked at TBWA/GGT. Peter Thompson, CEO EMEA at Joshua G2 at the time explained that the agency ...

Vauxhall promotes latest Astra with movie-style digital campaign

-and-action.co.uk, in the style of movie promotional websites. The site, by digital agency MRM Worldwide, will be supported ...

BBC Worldwide considers part-privatisation

-privatisation its commercial arm, BBC Worldwide, according to reports in the Guardian....of its business after coming under fire for the salary of its executives. BBC Worldwide had annual ... partnership deal with BBC Worldwide in order to support falling ad revenues. BBC Worldwide sells the rights ... Worldwide also publishes magazines and licenses merchandise. The BBC Trust will conduct a review of BBC ...

BBC Worldwide in global nature push

BBC Worldwide is boosting its marketing strategy and has hired ad agency The Brooklyn Brothers...community of viewers. Separately, the BBC Trust has given BBC Worldwide permission to sell off a majority ...

BBC Worldwide consumer products appoints marketing director

BBC Worldwide has appointed Fiona Eastwood in the new role of marketing director for its consumer...marketing officer at BBC Worldwide. The division is a good money-spinner at a time when the broadcaster is making deep cuts as a result of the Government freezing its budget. Eastwood joins from BBC Worldwide ...

Reebok hires DDB Worldwide as global creative agency

LONDON - Adidas-owned sports brand Reebok has hired DDB Worldwide as its lead creative agency...'. The repositioning followed research, handled by GFK/Roper Worldwide on behalf of Reebok, discovered that nearly half ...

BBC Worldwide hires Anne Goodman for marketing role

, has joined BBC Worldwide as vice president of enablement and trade marketing....-fareast-language:#0400; mso-bidi-language:#0400;} Goodman will be responsible for BBC Worldwide's external ... such as BT and PriceWaterhouseCoopers. She reports to BBC Worldwide's executive vice president and general ...

BBC Worldwide and Channel 4 close to signing deal

LONDON - Reports suggest a deal to form a joint venture between BBC Worldwide and Channel 4 could...incorporated into BBC Worldwide. Channel 4 says it faces a funding gap of 150m from 2012 while BBC Worldwide ... his Digital Britain report to urge both broadcasters to continue discussions. BBC Worldwide chief ... communications committee that the partnership would include BBC Worldwide's UK assets. This includes its 50 ...

Nintendo marketer jumps ship to BBC Worldwide

the company after eight years to take up the marketing director role at BBC Worldwide....replacement due to be announced at a later date. At BBC Worldwide he is replacing Fiona Eastwood, who has been promoted to product development director, consumer products, BBC Worldwide. David Yarnton ...

Netflix and BBC Worldwide strike content deal

Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who...Netflix and BBC Worldwide already have an existing partnership in the US, Canada and Latin America. Netflix will show some of the same BBC shows, such as 'Torchwood' as it now does in America, along ... and managing director, Sales Distribution, BBC Worldwide, said: "UK audiences have really grasped ...

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