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MasterCard names MRM lead digital agency and launches user-generated travel tool

LONDON - Global payment services company MasterCard Worldwide has appointed MRM Worldwide to lead...MRM Worldwide has already created the travel site Buzzworld, which aggregates user ... -style travel website, www.pricelesstravel.co.uk, created by MRM Worldwide to support MasterCard's corresponding ... .com. MRM Worldwide has also designed a complementary Buzzworld holiday countdown Facebook application ...

Digital brief: Microsoft launches interactive website

Microsoft has launched an interactive website, created by MRM Worldwide, that enables Windows Live

Top Digital Agencies

, Arc Worldwide, DNA, Draft FCB, Modem Media, MRM Worldwide, Proximity, OgilvyOne, R/GA, Tequila

DIRECT: News in brief

The Interpublic Group is merging its direct marketing unit, MRM Worldwide, with its digital agency Zentropy Partners. Zentropy will become a branch of MRM, part of Interpublic's McCann-Erickson WorldGroup, which will change its name to MRM Partners Worldwide. ...

Carbon Trust in website pitch

, and media planning and buying agencies. The digital roster comprises MRM Worldwide, Ogilvy Interactive ...

Unilever prunes back BTL roster

. The UK digital roster comprises AKQA and Agency Republic. Tribal DDB, MRM Worldwide, OgilvyOne and Dare ...

MasterCard eyes Facebook debut

MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over ...

DIRECT: Marriott hires MRM to push leisure offering

Marriott Hotels has appointed McCann Relationship Marketing (MRM) to handle its UK direct marketing...'s advertising business is handled by MRM's sister agency McCann-Erickson. Marriott positions itself as a luxury ... for the international calibre of its golf courses, which are the focus of MRM's first work for the Marriott brand. A ...

Direct brief: MRM appoints Mike Wood as chairman

MRM, the promotional fulfilment firm, has appointed Mike Wood, a former Schroder Salomon Smith

Direct News brief: Bliss magazine hires MRM

Bliss magazine has hired MRM to work on its first online promotion. The agency will design and host

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.