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MasterCard names MRM lead digital agency and launches user-generated travel tool

LONDON - Global payment services company MasterCard Worldwide has appointed MRM Worldwide to lead...MRM Worldwide has already created the travel site Buzzworld, which aggregates user ... -style travel website, www.pricelesstravel.co.uk, created by MRM Worldwide to support MasterCard's corresponding ... .com. MRM Worldwide has also designed a complementary Buzzworld holiday countdown Facebook application ...

MasterCard launches digital resource for travellers

LONDON - MasterCard has appointed MRM Worldwide as its lead UK digital agency, with initial tasks...Buzzworld will be accessible later today from the boutique-style travel website, Priceless Travel , already created by MRM Worldwide to support MasterCard's corresponding TV and print ads. Buzzworld ... .com , Yahoo Answers and Whatsonwhen.com . To complement the site MRM has designed a Buzzwold holiday ...

Appleyard leaves Mainland for MRM

Appleyard, who was the first PRO to join the firm, which MD Neil Mainland set up in 2002, started at MRM last month as a director. Founder Richard Wheat left Financial Dynamics to set up MRM in 2003. MRM has also taken the life insurance brief for the UK arm of Zurich Financial Services from ...

MRM nets Mainland woman

Hilary Morison was one of only two senior associates at Mainland following the departure of Andrew Appleyard to MRM in January (PRWeek 13 January). She is set to rejoin Appleyard next month, working on MRM's accounts for Zurich Financial Services and Sesame. Morison was at Mainland for just over a year, having ...

MasterCard calls global digital pitch

by regional agencies in the various markets. The brand s UK incumbent is MRM Worldwide, which was appointed to the business in August last year. MRM Worldwide s sister agency, McCann Erickson, is responsible for all ...

Lansons' Wylie quits to join MRM

Media Relations Management (MRM) has brought in Lansons account director Emma Wylie as a senior...Wylie, who previously worked at Standard Life, will be responsible for managing MRM s existing ... in the consultancy s ongoing quest for new business. Wylie joins MRM from Lansons Communications, where she worked ... s flotation. Earlier this year, John Lewis signed up MRM to promote its Greenbee direct-services arm ...

Resolution enlists MRM to media job

Media Relations Management (MRM) will initially work alongside Cauldron Consulting, which will continue to have a wider strategic comms remit . But MRM will ultimately replace Cauldron. MRM partner Andrew Appleyard heads the media relations brief, reporting to sales and marketing director Jonathan ...

MasterCard eyes Facebook debut

MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over ...

MRM woos Lloyds TSB media exec

Management (MRM)....The move reunites Duncan with MRM partner Andrew Appleyard, who previously worked with him at Mainland PR. Duncan joins as senior consultant, heading the Resolution Asset Management account won last month ( PRWeek , 26 January). Duncan joined Lloyds TSB from Mainland towards the end of 2005. Prior ...

McCann's group in acquisition of UK publisher TPD

MRM Partners Worldwide, part of McCann-Erickson WorldGroup, has acquired TPD, the UK customer ... within The Publishing Agency International (TPAI), MRM Partners' branded content network. TPAI ... it also acquires TPD-owned agency Fluent Communications. Pam Larrick, chief executive of MRM ...

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