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TECHNOLOGY: Smart-card firm Gemplus is driving a global internal and external PR campaign with Edelman PR Worldwide. Edelman was hired on a remit to provide strategic counsel, executive outreach, financial PR, employee communications, analyst and media relations. ...
REDWOOD CITY, CA: Software company Oracle has named Chase Manhattan's James Finn as its vice-president of worldwide public relations. Finn will spearhead a beefed-up in-house team, and is set to cast his net far and wide to recruit more talent. He will also scrutinise Oracle's PR agency ...
Fleishman-Hillard and IBM incumbent Brodeur Worldwide, but Flaherty said a final decision on participants ... IBM's total PR spend, but said that in consolidating from 50 agencies worldwide to three, IBM would ...
Motorola will review its worldwide PR arrangements following the appointment of McCann...Motorola will review its worldwide PR arrangements following the appointment of McCann-Erickson Worldwide as its global ad agency. There is a general review of all our marketing activities, said ... agencies. McCann-Erickson Worldwide is developing a global positioning for all Motorola s consumer ...
Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR...Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR ... of briefing programmes with key journalists in the PC press. Olivetti Computers Worldwide UK ... to be launched include notebooks, desktop PCs and servers. Olivetti Computers Worldwide is one ...
Weber Public Relations Worldwide, the PR arm of advertising giant McCann-Erickson, has bought US...Weber Public Relations Worldwide, the PR arm of advertising giant McCann-Erickson, has bought US ... , Weber PR Worldwide now offers the services and expertise of two leading technology PR organisations ... Kasparov. Weber PR Worldwide is based in Cambridge, Massachusetts, with offices in New York ...
NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency...NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency Alexander Communications. Both Ogilvy and Alexander had a hi-tech income of around pounds 6 million ... Nortel, will operate as an autonomous company and be known as Alexander Ogilvy PR Worldwide ...
BANGKOK: Brodeur Worldwide has expanded its global network with the latest addition being a Thai...BANGKOK: Brodeur Worldwide has expanded its global network with the latest addition being a Thai affiliate agency, Communication Consulting International. The Thai agency s clients include ... of months and in 1999 you ll probably see us acquiring in Asia. Brodeur Worldwide opened two ...
Weber Public Relations Worldwide has brought its chequebook out for the fourth time in 12 months...Weber Public Relations Worldwide has brought its chequebook out for the fourth time in 12 months ... s role, remains as chairman. Since The Weber Group was bought by ad agency McCann Erickson Worldwide in December 1996, Weber has focused on growing Weber PR Worldwide. The appointment of Lauzier means he ...
Oracle, the world s largest database company, is reviewing its worldwide PR arrangements...Oracle, the world s largest database company, is reviewing its worldwide PR arrangements as it seeks to implement a more coherent global strategy. The move is part of a global marketing ... global PR. Our goal is to deal with our target audience on a consistent worldwide basis. Oracle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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