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Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...at new opportunities within the digital space. She added that Proximity and MRM had network agencies ...
The FMCG giant names Tribal DDB, OgilvyOne, MRM Worldwide and Dare as chosen digital shops....shops to work across all its brands. Tribal DDB, OgilvyOne, MRM Worldwide and Dare all take places ... , MRM Worldwide through McCann Erickson, and Dare is backed by Bartle Bogle Hegarty. A Unilever ... for Knorr, MRM for Birds Eye and Dare for Lynx. All four are also linked to one of the FMCG giant's roster ...
Dare beat MRM Worldwide and Lawton eMarketing in a pitch and will now create a website, online work and partnerships. Magnum becomes the third piece of Unilever business Dare now works ... marketing in the past: in 2004, MRM Worldwide created a microsite to support the sultry "Magnum five senses ...
handed below-the-line agency MRM (Multi Resource Marketing) the brief to manage its web coupon schemes
secured the brief following a shoot-out against Tribal DDB, MRM Worldwide and Dare, which were appointed ...
Proximity London, which has previously worked on brands including Kenco, and MRM Worldwide, which has ...
DraftFCB, MRM Worldwide, Chemistry and Proximity. JWT London handles all of the above-the-line work ...
revamp of its sub-brands. Unilever's roster of digital agencies includes OgilvyOne, Dare, MRM Worldwide ...
Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific advertising this week...Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific advertising this week. The campaign, through Ogilvy & Mather AsiaPacific, sets out to portray the distinction between ordinary drinkers and Guinness drinkers. The original advertising concept was created by the Ogilvy & Mather ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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