The Week: People news - MRM hires integrated pair
18 Apr 2008
MRM Worldwide has appointed Aubrey Laret and Drew Forsyth as its integrated creative directors
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Unilever finalises global roster
04 Aug 2006 | by Claire Billings
The FMCG giant names Tribal DDB, OgilvyOne, MRM Worldwide and Dare as chosen digital shops....shops to work across all its brands. Tribal DDB, OgilvyOne, MRM Worldwide and Dare all take places ... , MRM Worldwide through McCann Erickson, and Dare is backed by Bartle Bogle Hegarty. A Unilever ... for Knorr, MRM for Birds Eye and Dare for Lynx. All four are also linked to one of the FMCG giant's roster ...
McCann and MRM panel discuss how technology is transforming creativity
23 Jun 2011 | by Sara Kimberley
UPDATE - CANNES 2011: Black Eyed Peas singer Will.i.am joined MRM Worldwide's chief executive Marc...executive of MRM Worldwide; and Johan Jervoe, Intel's vice-president. Machover said the advertising ... their message." While Landsberg noted that at MRM Worldwide "we say technology is the new creativity quite a ...
Digital brief: Microsoft launches interactive website
22 Jul 2008
Microsoft has launched an interactive website, created by MRM Worldwide, that enables Windows Live
Digital-creative offering Brew set up by Fishburn Hedges
02 Dec 2009 | by Peter Hay
The six-strong agency, Brew, will be headed up by managing partners Chris Reed and Mobbie Nazir. Reed was a director at Fishburn Hedges, while Nazir is a former head of planning for MRM Worldwide. The new shop was born out of the concept 'unfinished ideas evolve', based on conversations that evolve ...
Microsoft £15m activity shifts to Goodtechnology
20 Feb 2007 | by by Gareth Jones and Ed Kemp
has also shifted a portion of services and tools into Interpublic-owned MRM Worldwide, which ...
Psion appoints MRM London to handle integrated ad account
12 Mar 2010 | by Matt Williams
LONDON - Psion, the handheld computing company, has appointed MRM London to handle its pan...MRM won the business following a pitch against undisclosed agencies, and will now be responsible for developing a series of integrated campaigns that target a broad range of business audiences. MRM London will also provide strategic search consultancy to help grow Psion's presence within the online space. Psion ...
MARKETING TECHNOLOGY: Automation assists business efficiency. Marketing resource management is helping reduce wasted hours, says David Murphy
30 May 2002 | by DAVID MURPHY
, according to marketing resource management (MRM) firm Kickfire. With statistics such as these, it's hardly...Worldwide's MRM solution, Mediator, is a customised version of the LiveLink application developed by the US ... MRM tools enable suppliers and their clients in offices ... . Many MRM tools also include digital asset management functionality, creating a central repository ...
DIRECT: Microsoft pools £211m task into two agencies
19 Feb 2004 | by Ben Bold
Microsoft has consolidated its $400m (£211m) worldwide direct marketing business into Wunderman...The review was led out of Microsoft's US head office, but the UK market is considered a European hub and domestic agencies, including Harrison Troughton Wunderman, will work on the business. The Wunderman network and MRM, a division of McCann Worldgroup, will produce Microsoft's DM and sales promotion ...
Digital News: HP hands £5m job to Modem
15 Nov 2006 | by Gareth Jones
Ericsson and MRM Worldwide on projects in the EMEA region. ...
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