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Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
-based agency Venables Bell & Partners and MRM Worldwide....for its global advertising business and MRM Worldwide for its digital activity in the UK and EMEA ... McCann's digital arm MRM Worldwide to handle its digital capabilities. McCann became agency of record ... Group of Cos, MRM, Omnicom Group's Tribal DDB, and Publicis Groupe's Razorfish. Venables Bell Partners ...
-up at several of the company's brands, including the appointment of Marc Landsberg as CEO of MRM Worldwide...six years in charge of MRM. Landsberg joins the company from a director's position at private equity firm Lake Capital. Previously he was global president of Arc Worldwide and led the corporate strategy function at Leo Burnett Worldwide. In his new role, he will also take on the role of president ...
, Arc Worldwide, DNA, Draft FCB, Modem Media, MRM Worldwide, Proximity, OgilvyOne, R/GA, Tequila
MRM London has appointed Ogilvy Group's managing director on its Vodafone global account, Richard...Barker will replace outgoing client services director Tom Wason and lead MRM's EMEA relationship ... of interactive services for OgilvyOne Worldwide. As managing director for the Vodafone Global account, he ... an underperforming department in 18 months by implementing a complete change programme. Mike Cornwell, MRM London ...
Mike Cornwell, the chief executive of MRM London, has left the agency following MRM Worldgroup...MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop ... is understood to be planning the launch of his own consultancy, joined MRM in 2009 from Joshua G2, where he ... Homebase, Premier Inn, Scope and The Guardian among its clients. It will relocate to MRM's London ...
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing...year and merged it with MRM. MRM Meteorite won the account following a pitch, after a statutory ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business ... nation" with the deal. MRM Meteorite declined to comment. ...
MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its...Foot, who returns to MRM after a spell at Carlson Marketing, will oversee the day-to-day running ... Bishop, who ran the independent agency Meteorite before its merger with MRM in November last year. MRM ... director before its rebrand as Aimia in October last year. Before that, he worked at MRM for eight years ...
MRM London's managing partner Olly Foot has left the agency after a year in the role to join...president Jonathan Harman. MRM's chief executive Mike Cornwell will take over Foot s responsibilities for the day-to-day running of the agency. Foot joined MRM in April 2002 as director of data planning ...
in collaboration with Project: WorldWide's experiential agency, George P Johnson, 97 per cent of the 300-plus ... to what we believe at Project: WorldWide and why we have created the first global agency holding company ... . At Project: WorldWide, we call this approach En3 - platform-neutral, fully integrated marketing that engages ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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