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Sport magazine to hand out 'light sabres' for Star Wars promotion

partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London....As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out ... magazine offered us the perfect opportunity to reach a large father-and-son audience with a selection ...

How can magazines mix digital and commerce?

Rebecca Miskin, digital strategy director, Hearst Magazines UK What sort of innovation ... more like magazines? The trend for retailers to move into the magazine space demonstrates ... editors, experts and the audience have the ultimate say. Hearst Magazines UK already operates multiple ...

Prest bristles with rage

It was amusing to see The Sunday Times Style Magazine jumping on our random "beards in advertising

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive...Ask magazine executives to choose one title as proof of the enduring power of print in the digital ... last year. Since 2004, during which time the typical top 100 selling UK magazine has seen ... are somewhere between 90 minutes and two hours per week, longer than the average time spent with the magazine ...

My Media Week: Alun Williams

in the business since we became Hearst Magazines UK, with the senior management team coming from both Hachette ... Lots of internal meetings today the fantastic thing about magazine publishing is that the job is so ... great new cost-effective way of getting the magazine into the hands of our audience. Friday Friday ...

All Her Majesty's brands: 10 brands the Queen can't live without

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Economist updates 'Where Do You Stand?' campaign

debate and discussion about key issues covered in the weekly magazine. Other issues previously ...

News International signs seven-figure deal with Global Radio

and Fabulous magazine. The London speech station LBC 97.3 will run special features, news round ...

Think BR: Facebook - Growing up is hard to do

to be interested? Doctors reading a medical magazine will be thinking about medicine at the time, so ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ... apps for Runner s World, Company, Cosmo, Reveal and Red magazines, all published by Hearst or Hearst ...

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