The Year Ahead for ... Magazines
14 Jan 2011
Claudine Collins fears publishers are relying on apps, so they must take time to get them right and be aware they may not make huge revenues.
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Marketing and Event magazines to launch Brand Event Awards
20 May 2011 | by Staff
Marketing has teamed up with sister publication Event to celebrate the event marketing strategies of the world's biggest brands with the launch of the Brand Event Awards.
Media: All about ... BBC Magazines
08 Oct 2010
Selling off the division is unlikely to be plain sailing, Alasdair Reid writes.
Media: Magazines carry on the fight
20 Aug 2010 | by Katherine Levy and Ian Darby
2009 was a year to forget. Now publishers are more optimistic after the latest ABC figures.
MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies
12 Aug 2010 | by Sarah Johnson
Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.
Media: All about ... Marketing magazines
07 May 2010 | by Alasdair Reid
The PPA needs to promote both itself and the industry.
The Years Ahead For ... Magazines
08 Jan 2010
Vanessa Clifford believes in not getting too maudlin over the state of the market as good editorial, targeted at the right people, is likely to succeed.
FT investigates advertorial complaints at business magazines division
01 Dec 2009 | by Daniel Farey-Jones
LONDON - The Financial Times is investigating allegations from journalists in its FT Business magazine division that they have been asked to write advertorials passed off as editorial features.
The Observer axes three of its monthly magazines
11 Nov 2009 | by Alex Brownsell
LONDON - Guardian Newspapers has confirmed plans to scrap three of The Observer's monthly magazine in an effort to combat daily losses of £100,000.
The World: US consumer magazines face brave new world
06 Nov 2009
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically, Ann Cooper writes.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
