Group M warns newspapers and magazines under threat
03 Jun 2009 | by Anne Cassidy
LONDON - Group M has lowered its forecasts for newspapers and magazines, warning that falling advertising revenues threaten the existence of weaker titles.
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Primetime for medialand as The Apprentice takes on magazines
15 Jun 2011 | by Maisie McCabe
Lord Sugar is to be joined by an array of medialand's finest on the BBC tonight in "the magazine challenge" on 'The Apprentice'.
BBC Magazines appoints Geronimo for children's loyalty work
11 Mar 2008 | by Alex Donohue
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme across key titles in its children's magazine portfolio.
Radio set to enjoy ad upturn but magazines marked down
12 Sep 2007 | by Daniel Farey-Jones
LONDON - The commercial radio industry is set for a revival in advertising spend in 2008 but magazines will lose out this year, according to revised figures from ZenithOptimedia.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
