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ABC print figures are like TV overnight ratings: they're a vital element of the trading mechanism and give a guide to popularity but don't tell whole story, argues James Papworth, marketing director, PPA.
Content agency John Brown has created two magazines for Merlin Entertainments Group that mark a new departure in the way that the global leisure company markets its theme parks to schools. Learning - A World of Education magazine promotes Chessington World of Adventures Resort to primary teachers...
Ahead of the 38th Fipp World Magazine Congress industry extravaganza in India next week, Chris Llewellyn reports on a booming part of the magazine industry tipped for 30% growth in 2011.
NEW YORK - Condé Nast is to create Apple iPad versions of its Wired, GQ, Vanity Fair, The New Yorker and Glamour magazines, the company is expected to announce later today.
LONDON - BBC Magazines is bringing out a partwork magazine aimed at young fans of 'Top Gear' called Top Gear Turbo Challenge on Wednesday.
NEW YORK - Entertainment industry bibles Billboard and The Hollywood Reporter have been sold for an undisclosed sum by Nielsen, which has also closed two of its other trade titles, Editor & Publisher, and the Kirkus Review.
LONDON - The Financial Times is investigating allegations from journalists in its FT Business magazine division that they have been asked to write advertorials passed off as editorial features.
LONDON - Conde Nast has added to the speculation that Apple is developing a tablet device after it said it was working on a digital version of Wired magazine for the secret device as well as most of its other titles.
LONDON - Conde Nast is closing four magazines in the US, including prestigious food title Gourmet, following a three-month review by management consulting firm McKinsey & Company.
LONDON - Asda is offering free digital copies of the top 100 consumer magazines to the first 10,000 people to sign up for its online sales partnership with John Menzies Digital.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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