The World: US consumer magazines face brave new world
06 Nov 2009
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically, Ann Cooper writes.
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Vanessa Clifford believes in not getting too maudlin over the state of the market as good editorial, targeted at the right people, is likely to succeed.
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically, Ann Cooper writes.
In the crowded arena of women's magazines, titles such as Grazia and The Sunday Times Style are innovating in an effort to keep readers and brands interested.
It wasn't the bloodbath many feared, but publishers must diversify to ride out the recession.
BBC Magazines is set to axe up to 30 jobs in an attempt to lower costs. Most of the redundancies are expected to be made in the children's division, which closed a number of titles earlier this year.
With the imminent closure of Arena, what is its legacy, Alasdair Reid asks.
Claudine Collins claims established specialist magazines will flourish as a monthly treat.
Adland's top magazines, as identified by our A-list 2009 questionnaire.
Telegraaf Media Group is to sell most of its magazine interests in the Netherlands, Sweden and Ukraine as part of a wider programme to cut costs and improve its profits.
LONDON - Cath Kidston has appointed Publicis Blueprint to produce a series of customer magazines for the designer.
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